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September 25, 2026 | China

Emerging Markets: Why the 'China-Plus' Strategy is Reshaping Global Capital

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Structural shifts in global supply chains and a deepening US-China divide are forcing institutional investors to rethink their emerging market allocations. The era of broad-based EM investing is being replaced by a more selective, factor-driven approach.

The End of the Old EM Playbook

For decades, investing in emerging markets (EM) meant buying a basket of countries and hoping for global growth. Today, that strategy is failing as the world splits into competing economic blocs [4]. Institutional giants are now moving away from broad benchmarks toward a 'total portfolio approach' that focuses on specific economic drivers [4].

The US-China Split

The defining feature of the current investment landscape is the US-China geopolitical divide [4]. This split is not just political; it is fundamentally changing where capital flows. Investors are increasingly favoring countries that can serve as alternatives to China in the global supply chain, such as those in Southeast Asia or India, while reducing exposure to regions heavily reliant on Chinese debt-led growth [4].

Why This Matters for You

If you own an emerging markets mutual fund or ETF, you might be holding assets that are becoming increasingly disconnected from the new global reality. Many traditional EM funds are still heavily weighted toward Chinese equities, which have faced significant outflows recently [6]. Understanding these shifts is crucial for ensuring your international exposure aligns with the current geopolitical climate.

The Shift to Factor-Based Investing

Professional investors are now looking at 'underlying factors'—such as resource availability, technological infrastructure, and sustainability—rather than just country labels [4]. This means that a country's growth potential is now tied to its ability to integrate into the new, fragmented global supply chain [9].

How to Adjust Your Strategy

Instead of chasing broad EM returns, look for funds that emphasize selectivity and diversification across these new economic drivers [9]. Pay attention to how your international holdings are positioned regarding the US-China trade relationship. A more targeted approach to emerging markets may offer better protection against the volatility caused by ongoing geopolitical tensions.

Further Reading